2018 PRESS RELEASE ARCHIVES

Atlona Expands HWPco’s Manufacturer’s Representative Role to Cover Residential AV Market

HWPco’s immediate success representing Atlona’s commercial AV business in the Southeast US region factors into decision

Atlona and Josh.ai Partner for Voice-Controlled Distributed AV

Native integration of Joshplatform with Atlona matrix switchers open up new possibilities for luxury audio and video enjoyment in residential and light commercial settings

Atlona Introduces High Video Quality Scaling and Video Wall Edge Processing at ISE 2018 with New 4K HDBaseT Receiver

Innovative Atlona CrystalScale™ Technology (ACT) combines with comprehensive feature set to deliver extraordinary video quality in a compact and cost-effective 4K/UHD scaling solution

Atlona Names HWPco New Commercial AV Manufacturer’s Representative for Southeast U.S. Region

SAN JOSE, Calif., October 31, 2018 – Atlona continues to expand its domestic partner network with the addition of The HWP Company

Atlona Expands Business Development Team with Industry Veteran Kathryn Cordina

Latest hire will leverage extensive AV market experience to forge relationships and develop new opportunities for company’s forward-looking innovations

Atlona Redefines AV for Presentation and Collaboration with Launch of OMEGA™ Series

SAN JOSE, California, October 16, 2018 – Continuing its leadership in delivering practical, forward-looking innovations for the rapidly-changing AV market, Atlona today unveiled the new OMEGA™ Series of switching, extension, and video processing solutions.

Atlona Road Show Takes All-IP Meeting Space Message Across China

Multi-day October stops in Beijing and Shanghai to focus on training and education for AV and IT channels

Atlona Names House of Representatives, Inc. as a Regional Manufacturer’s Rep for Residential AV Business

SAN JOSE, Calif., August 29, 2018 – Atlona’s leadership and innovation in residential AV is about to get a significant visibility boost throughout the northeastern United States, as House of Representatives, Inc. takes the reins as manufacturer’s representative for its residential and light commercial business across New England and upstate New York.

Atlona Adds Exclusive Dolby Vision Capability to OmniStream AV Over IP

SAN JOSE, California, August 27,2018–Atlona is proud to announce a new feature to its OmniStream™ AV over IP platform that will enable distribution of 4K video with Dolby® Vision™ dynamic HDR over standard, off-the-shelf Gigabit Ethernet data networks.

Atlona and Symetrix to Emphasize Audio over IP Interoperability in Upcoming Webinar

SAN JOSE, California, August 23, 2018 –Following the announcement of their strategic alliance at InfoComm 2018, Atlona and Symetrix will take the first steps of a co-education initiative with a webinar next month.

Atlona Promotes Ed Grabscheid to Chief Financial Officer

SAN JOSE, California, August 21, 2018 –Atlona announces that Ed Grabscheid has joined the executive team as Chief Financial Officer (CFO) effective immediately, following a successful three-plus year run as Atlona’s Vice President of Finance and Administration.

Atlona Streamlines Cable Management for Meeting Spaceswith Pocket 3H

SAN JOSE, California, August14,2018–Atlonatoday introduces and announces immediate availability of Pocket 3H, anew architectural cable access enclosure to help systems integrators and end users simplify cable management andkeep meeting spaces clean and clutter-free.

Atlona Unveils Opus Series of 4K HDR Matrix Switchers for Multi-Zone AV Distribution

SAN JOSE, California, August 7, 2018 – Atlona will use the 2018 CEDIA Expo as the global debut of Opus™, a powerful series of three HDMI-to-HDBaseT matrix switchers and one receiver for high performance 4K HDR signal distribution and extension.

Atlona Velocity Networked AV Control Platform Certified for Zoom Rooms Integration

SAN JOSE, California, July 31, 2018 – Atlona is bringing the power of IP-based AV control to customers of Zoom Video Communications’ popular Zoom Rooms solution worldwide, enabling infinite scalability and unrivaled ease of use through its Velocity platform.

Atlona Appoints D&H Distributing Company as National IT Distributor

SAN JOSE, Calif., July 26, 2018 –Atlona announces that D&H Distributing Company, a leading technology distributor of IT and electronics, has become its first manufacturer’s representative to focus exclusively on IT professionals tasked with managing AV systems over the network.

Atlona Unleashes Quad-Input, HDR-Compatible HDMI Audio De-Embedder and Downmixer

SAN JOSE, California, July 24, 2018 – Atlona has taken the wraps off its new AT-HDR-M2C-QUAD multi-channel audio converter, the company’s newest problem-solver device designed to address next-generation residential and commercial integration requirements.

Atlona to Bring IT-Focused AV Solutions to ChannelCon2018

SAN JOSE, California, July 16, 2018–The commercial audio-visual (AV) industry continues to accelerate toward IT convergence, as an increasing number of corporations, universities and other enterprises transition away from circuit-based systems and toward IP-and cloud-enabled technologies.

Atlona Launches Four-Input HDMI and HDBaseT Switcher for HDR-Enhanced 4K/UHD Signals

SAN JOSE, California, July 9, 2018 – Atlona today introduced the JunoX™ 451 HDBT (AT-JUNO-451-HDBT) HDMI and HDBaseT switcher for high dynamic range (HDR) formats, the latest entry in the company’s extensive range of HDR-enabled 4K/UHD signal routing solutions.

Atlona Launches Two-Day Technical Workshop Series in India

ZURICH, Switzerland, June 13, 2018 – Atlona is amplifying its global On-Tour Roadshow Series with focused two-day events that emphasize live, personalized hands-on demonstrations for dealers, consultants and end users.

Atlona Designates Mizzen Marketing as Manufacturer’s Representative for Commercial AV in South-Central U.S.

SAN JOSE, California, May 31, 2018 – Mizzen Marketing, a manufacturer’s representative firm based in Mansfield, Texas, has signed on to represent Atlona’s commercial AV business in the south-central United States, covering the states of Texas, Arkansas, Oklahoma and Louisiana (TOLA).

Atlona and Symetrix Come Together to Accelerate AV over IP Deployments

SAN JOSE, California, May 29, 2018 – Atlona and Symetrix have struck a strategic alliance headed into InfoComm 2018 (June 6-8, Las Vegas Convention Center) that will accelerate integration, and tighten interoperability, across the AV over IP ecosystem.

Atlona to Highlight Next-Generation, Energy-Efficient Power Amplifiers at InfoComm 2018

SAN JOSE, California, May 22, 2018 - Atlona will showcase its new Gain series of compact, energy-efficient amplifiers in booth C3576 at InfoComm 2018 (June 6-8, Las Vegas Convention Center), where the company will continue celebrating its 15 years of delivering practical AV innovations.

Atlona Transitions the Meeting Space Architecture for a Post AV/IT Convergence World at InfoComm

SAN JOSE, California, May 16, 2018 – Atlona comes to InfoComm (June 6-8, Las Vegas Convention Center) with a new strategy aimed at accelerating transitions from legacy circuitbased systems to fully networked, IP-enabled environments.

Atlona Hosts Training Initiative for Canadian Partners at San Jose Headquarters

SAN JOSE, California, May 3, 2018 – While Atlona’s On-Tour roadshows for training and education continue worldwide, the AV collaboration and control leader took an opposite approach

Atlona Unleashes 8×8 HDMI Matrix Switcher for 4K/UHD and HDR Content

SAN JOSE, California, May 1, 2018 – Atlona has once again expanded its comprehensive range of high dynamic range (HDR) compatible AV integration solutions.

Atlona On-Tour Roadshow Hits Malaysia

ZURICH, Switzerland, April 26, 2018 – Following a successful run of Atlona On-Tour Roadshows across India, the AV collaboration and control leader continued its series last week in Malaysia with a renewed educational focus on today’s most pertinent industry trends.

Atlona Stimulates Networked Signal Distribution with Powerful New OmniStream USB over IP Devices

SAN JOSE, California, April 24, 2018 – Atlona will expand its OmniStream™ AV over IP family at InfoComm 2018 (June 6-8, Las Vegas Convention Center, Booth C3576) with the global debut of a new USB over IP product line for versatile, cost-effective signal extension and distribution.

Atlona Designates Sahara AV as Commercial AV Manufacturer’s Representative in the UK

SAN JOSE, Calif., April 18, 2018 – To strengthen its marketing and distribution efforts across the United Kingdom (UK), AV collaboration and control leader Atlona has appointed Sahara AV as its manufacturer’s representative for the United Kingdom (UK).

Atlona Strengthens AV over IP Value Proposition Heading into InfoComm 2018

SAN JOSE, California, April 9, 2018 – Atlona will come to InfoComm 2018 (June 6-8, Las Vegas Convention Center) with several new network-based solutions to switch, distribute, configure and manage video and audio content over IP in virtually any AV environment.

Atlona Appoints Joshua Trujillo Residential AV Sales Team

SAN JOSE, California, March 29, 2018 –Atlona has expanded its residential AV sales team with the appointment of Joshua Trujillo as Regional Sales Manager, West Residential.

Atlona Adds Audio Geer to Commercial AV Manufacturer’s Representative Roster

SAN JOSE, Calif., March 27, 2018–The extensive channel network of AV collaboration and control leader Atlona continues to grow with the addition of Audio Geer as its commercial AV manufacturer’s representative for Southern California and Southern Nevada.

Atlona Appoints Kai Ellingsen to Newly Created Senior Sales Manager Position in DACH Region

ZURICH, Switzerland, March 20, 2018 – AV collaboration and control leader Atlona has strengthened its Central European sales team with the appointment of industry veteran Kai Ellingsen as Senior Sales Manager, DACH.

Atlona Adds Pro Tech Marketing as Newest Manufacturer’s Representative

SAN JOSE, Calif., March 13, 2018 – AV collaboration and control leader Atlona is further expanding its commercial AV channel partner network, appointing Pro Tech Marketing as a manufacturer’s representative for the Rocky Mountain States.

Atlona On-Tour Roadshow Takes Training Initiatives to AV Professionals in India

ZURICH, Switzerland, February 28, 2018 – The Atlona On-Tour Roadshow series, first launched in North America, is now spreading its wings on a global basis. Earlier this week, Atlona yesterday wrapped its first leg in Mumbai, India, following two successful events in Delhi and Bangalore.

John Watts Joins Altona as Regional Sales Manager

SAN JOSE, Calif., February 1, 2018–AV collaboration and control leader Atlona has appointed John Watts as the company’s new Regional Sales Manager, Commercial, effective immediately. Reporting to Atlona National Sales Manager Amelia Vrabel, John will use his lifelong professional experience and personal interest in all things AV to provide product and design information, sales customization/execution, and post-sales support to Atlona customers and distributors in the Texas, Oklahoma, Louisiana, and Arkansas (TOLA) region.

Atlona Introduces 4K HDR HDBaseT Extender Kit for HDMI, Power and Control

ZURICH, Switzerland, February 5, 2018 – Atlona has further expanded its extensive line of 4K/UHD AV problem-solver devices for high dynamic range (HDR) formats with the introduction of the AT-HDR-EX-70C-KIT transmitter/receiver kit. Extending HDMI, power and control signals over HDBaseT, the new solution is available immediately and will make its exhibition debut during the company’s 15th anniversary celebrations in stand 5-U80 at ISE 2018 this week through Friday (Amsterdam RAI).

Atlona Expands, Sharpens Focus of OmniStream AV over IP Family Heading into ISE 2018

Three distinct product lines provide uncompromised switching, distribution and management options for 4K HDR video content and uncompressed audio in commercial and residential AV systems.

Atlona Introduces High Video Quality Scaling and Video Wall Edge Processing at ISE 2018 with New 4K HDBaseT Receiver

ZURICH, Switzerland, January 30, 2018 – Continuing its forward momentum in 4K/UHD innovation, Atlona will introduce the AT-HDVS-SC-RX, its first HDBaseT receiver with Atlona CrystalScale™ Technology, a 4K scaling and video wall processing engine at ISE 2018 next month (February 6-9, Amsterdam RAI).

Atlona Prepares Launch of Next-Generation Wired and Networked Amplifiers at ISE 2018

ZURICH, Switzerland, January 17, 2018 – Atlona is set to unveil its next generation of compact, affordable and energy-efficient amplifiers in the Atlona stand (5-U80) at the ISE 2018 show, being held February 6-9 at the\ RAI Amsterdam Convention Centre.

Atlona Ships AT-HDVS_210U-TX-WP HDMI/USB-C Wall Plate Switcher and HDBaseT Transmitter

ZURICH, Switzerland, January 9, 2018 – Atlona is now shipping the AT-HDVS-210U-TX-WP wall plate switcher, the industry’s first HDBaseT-compatible switcher/transmitter with direct USB-C input support. The new 2x1 switcher, which also supports HDMI connectivity, will make its European debut in the Atlona stand (5-U80) at the ISE 2018 show, being held February 6-9 at the RAI Amsterdam Convention Centre.

Atlona Unleashes BYOD – Empowering AT-UHD-SW-510W Multi-Format Switcher

SAN JOSE, CA, January 3, 2018 – Continuing to deliver practical innovations that address disruptive AV industry trends, Atlona is now shipping the AT-UHD-SW-510W 5x1 universal switcher with wireless presentation capabilities. Cost-efficiently supporting the bring-your-owndevice (BYOD) movement sweeping across corporate, educational and other commercial AV environments, the SW-510W combines unprecedented input flexibility with powerful integration features including automatic display control, automatic input selection, and mirrored HDMI® and HDBaseT™ outputs.